Head & Shoulders stops dandruff for 72 hours. That’s a solid, easy-to-understand claim to write a campaign around. So that’s what we did.

I worked on the Domino's business for quite some time back in the day and got to make a lot of stuff, some of it good enough to display on my site. I also got to work with Uncle Leo from Seinfeld, so I will always have that. 

Banana Boat wanted to launch a new sunscreen for men which was a really great idea. Enter Banana Boat Triple Defense for Men, the only sunscreen specifically designed for dudes (less greasy, less girly smelling, manly black bottle). When you have a product that not only fills a need but also has a well-defined benefit, creating ads for said product is both easy and fun. Okay, it's never easy and it wasn't always fun but I think these spots, directed by D.A.D.D.Y., turned out pretty good.

Blue Cross Blue Shield of California wanted to talk to consumers about their awesome health and vision coverage. And as fascinating as these two topics are, the client was aware that
grabbing people's attention while they are busy doing other fascinating things online was and still is difficult. So they asked us for ways to engage people in a playful and relevant way. These rich media banners did just that, if I do say so myself.

Vonage wanted to differentiate their easy-to-install, low-cost, unlimited home phone service called Basic Talk from its nearest competitor - Magic Jack. The main point of difference was that Magic Jack had extra charges and hidden fees while Basic Talk did not. Consumers had been lied to so often in this category that a simple spokesperson on a white background espousing all the amazing features and lack of hidden fees of Basic Talk just wasn't going to cut through. The challenge was, we were told that we had to use a spokesperson on a white background espousing amazing features and lack of hidden fees.

This fun little campaign helped win the Famous Amos business for the Terri & Sandy Solution. Sadly, as these things go, they didn’t produce much of the work but it was a solid idea with some cool activations so here it is for all to see. And by “all” I mean just you and whoever else happens to stumble upon my portfolio-site.

Nestlé wanted a big platform idea to celebrate their 75th Anniversary so we came back to them with "Bake the World a Better Place" - an idea grounded in the truth that the very act of baking something for someone
brings people closer together. There was an awesome bake sale activation idea, pop-up baking schools, and a national day in celebration of the inventor of the Tollhouse chocolate chip cookie in the works but, in the end, all they did was TV. That said, in a category that features moms, grandmothers, cute kids and the occasional bunny rabbit, we got a few fresh faces in the mix and that smelled like fresh baked victory to us...it made the client happy too.

Several moons ago Smirnoff Ice ran a campaign celebrating the night and the people who love to head out into it. This spot did just that by asking people to think of the less fortunate before deciding to stay home. It was directed by Rocky Morton who did that rare thing only a few people do, he made it better.

I worked with the fine folks at a small agency formerly known as Filter Advertising - now known as Laughlin Constable - to come up with a couple of promos for a couple of shows that run on the USA Network. One was for a show about a slick and successful NYC Lawyer and his protégé with a troubled past called "Suits" and the other was for a show called "Common Law" about a pair of mismatched detectives and the therapist that keeps them from killing each other. I knew little of both shows but after some binge watching in my underpants and some help from the team we came up with what you see here.

Bud Light needed a Super Bowl spot that built upon their, "It's Only Weird If It Doesn't Work" campaign celebrating football fans and their very superstitious ways. As luck would have it, Super Bowl XLVII  took place in New Orleans, the most superstitious city in America and the perfect back-drop for this spot. We had to use Stevie Wonder in some capacity and I tried to sneak CeeLo Green in there but ended up with Zoey Saldana instead As luck would also have it, this Super Bowl spot actually made it to the Super Bowl.